Under Armour & Stephen Curry | Curry 6 - Fox Theater
Rally the Oakland community by paying homage to an iconic staple of the Oakland community, the Fox theater.
Steph Curry’s 10th season playing for the golden state warriors was also the team’s last season playing in Oakland, Launching Steph’s 6th signqture sneaker was all about celebrating the community that’s supported his iconic run in the town
Fox theater inspired colorway of the curry 6
Activate the fox theater with a concert featuring oakland hip-hop artists called, “sc30 and friends.”
Seed and invite 11 local oakland high school basketball programs.
Co-curate the concert lineup with selected student athletes
Seed and invite steph’s most avid fans and the oakland hoops community.
Leverage the energy of the activation and content to elevate the curry 6 and drive sell-through.