A CREATIVE EXPEDITION.
11 OUNCES: THE WEIGHT OF A HUMAN HEART
It’s not a measure of who we are but how far we can go. A home for authenticity, a factory of motivation, and a playground of imagination. It is understanding the core of a brand, feeling the pulse of a community, and knowing where they connect. It’s what powers every decision that defines us. And when we make decisions with the full weight of our heart, 11 ounces is infinite.
Determine the DNA of a brand and identify its authentic characteristics.
Understand the aspirations and values of the target audience.
Develop a bespoke platform at the cross section of brand identity and consumer culture.
Activate the platform at culturally relevant touch-points in a way that adds tangible value beyond your product or service.
Collect data and consumer insights to refine and optimize the model in real-time.
A LABOR OF LOVE
11 Ounces was founded by close friends who realized that the trust, care, and communication that nurtured their bonds was exactly what was missing from the industry. So we created an agency that puts human connection, and the values needed to foster it, ahead of everything else.